Serdar Pınar
Accomplished finance and governance leader with 18 years of experience across audit, financial management, and transformation roles. Former Head of Internal Audit and current Group Finance Manager, leading multidisciplinary teams in IT audit, financial control, reporting, and data analytics.
Recognized for delivering actionable insights and robust recommendations to boards and executives, simplifying complex issues, and enhancing organizational performance. Combining a PwC-honed background in assurance with a strong track record in ERP, RPA, and AI-based finance innovations, he modernizes processes, strengthens governance, and enables data-driven decision-making.
Professional Experience
Group Finance Manager
- Leading the Group Finance function across Doğuş Teknoloji and affiliated entities.
- Overseeing accounting, financial control, budgeting, reporting, and contract management.
- Managing a multidisciplinary team of 30 professionals across 5 financial domains.
- Reporting directly to the CFO.
Head of Internal Audit
- Led a team of 15 auditors covering IT, process, and data analytics audits.
- Presented clear, actionable insights to the Board of Directors to improve governance and cost structures.
- Conducted around 30 audits annually and delivered practical recommendations to enhance efficiency and performance.
- Frequently consulted by the CEO and senior leadership on critical and recurring business challenges.
- Audit scope included sustainability reporting, procurement, contract management, HR, physical security, production, maintenance, HSE, sales, financial reporting, SAP post-implementation, payroll, cyber security, and information security.
- Led a comprehensive audit of cost control processes, helping reduce utility expenses through new measures.
- Developed an audit action follow-up tool on Jira, enabling process owners to track actions, deadlines, and evidence submission.
Core Assurance Senior Manager
- Led high-profile audits for clients across manufacturing, finance, and technology sectors.
- Oversaw the full audit lifecycle from planning and execution to reporting and client communication.
- Specialized in financial statement audits, regulatory compliance, and risk assessment.
- Managed large audit teams, complex engagements, and senior client relationships.
Education & Credentials
Bachelor Degree in Political Science and International Relations
Certified Public Accountant (CPA)
Selected Training
- Training in Advanced Auditing Techniques
- Training in Leadership by IMD
- Training in tailored MBA lectures in Sabancı University
Memberships & Academic Contribution
- Member of the Institute of Internal Auditors (IIA)
- Guest Lecturer at Izmir Economy University
Core Proficiencies
- Financial Acumen
- Ethical Judgement and Integrity
- Analytical and Problem-Solving Skills
- Risk Management
- Data Analytics and Technology Proficiency
- ERP
- Stakeholder Management
- Strategic Thinking & Leadership
- Communication & Reporting